The Trump family's crypto empire is making headlines again. Their flagship vehicle, World Liberty Financial (WLFI), has struck a circular deal that could net the family more than $500 million.
World Liberty acquired a little-known payments firm called Alt5 Sigma, which then turned around and spent $750 million raised from outside investors to buy World Liberty's own WLFI tokens. The structure, while common in crypto, raises eyebrows given that the Trumps are effectively on both sides of the trade.
The family's paper holdings in WLFI were valued at over $6 billion, with President Trump himself owning two-thirds. Trading for the WLFI token went live on Monday, and it's down 23% so far, showing that these values aren't holding.
While past Trump-branded tokens have fizzled after initial spikes, the family has now firmly shifted its business empire from real estate to crypto, and the upside, at least on paper, looks enormous.
Of course, this is all unprecedented, and unseemly.