Research archive for AAPL

The US top court has decided against Apple and is allowing an antitrust lawsuit to move forward. This refers to the class action lawsuit which argues that Apple has too much control over what apps are available for purchase in their App Store, and how much consumers must pay for the products.

Apple reported its second-quarter earnings on Tuesday after-market and the shares surged 7% in after-hours trade. All thanks to the continued success of the company's service business, and the ultra-profitable iPhone. From the left field, out of the ashes emerged a big surprise from the iPad showing some growth too!

Talk of an Apple streaming service with paid for content has been doing the rounds for a while now. Even from the company itself. Last night the details became official when Apple TV Plus was launched. They will be spending around $2bn a year creating content with the likes of Oprah Winfrey and Steven Spielberg. Still a far cry from Netflix's $15bn annual spend but it is a start. This will all be accessed through the Apple TV app.

Apple has another hit on its hands, or perhaps one should say, in its ears. AirPods have become the second best-selling Apple product out of the gate of all time. Apple has huge capability in the wearables category. Look at this chart of cumulative sales after launch. Read the full blog post here.

Last week it was announced that Apple and Goldman Sachs have joined forces to issue a credit card that pairs up with your iPhone.

According to Bloomberg, Apple's iPhone shipments to China plummeted 20% in the last quarter of 2018 - - and its loss was Huawei's gain. China's own local smartphone market shrank by 9.7% in the same quarter, leading to Apple's shipment dropping twice as much.

I read a report yesterday that suggested that Google was responsible for at least 23% of Apple's services revenue. How you may ask, Google and Apple are huge rivals in the mobile space?

Last night Apple, formerly the worlds biggest company, reported its Q1 numbers. This will be the first time in over a decade where the holiday season didn't see sales growth. Total sales dropped 5% from $88 billion to $84 billion. Roughly speaking Apple sells $1 billion worth of products every day! Thanks to Apple deploying some of their huge cash pile in buying back shares, 377 067 to be exact or 7% of the company, EPS is at a record high.

The share price of Apple has pulled back sharply in recent months, so we are watching it closely. The all-time high was $232 per share on 3 October 2018. It got as low as $142 over the Christmas period, but has since rallied to last night's close of $153.31. As we mentioned earlier this week, sales of the new models of iPhones have been a little disappointing, especially in China.

Apple closed nearly 10% lower after a sales warning last week. Tim Cook, in an announcement, said that the slowdown in China is affecting sales revenues for the iPhone. It's one of our single largest holdings in offshore portfolios, so we were upset.

Apple is reported to be experimenting with new pricing models for the iPhone in order to attract more customers. The company is exploring trade-in offers to existing customers that will help reduce the price of the iPhone XR to $449. Internally the project is dubbed 'Fire Drill'.

There's been a cult like surge in the fight for fitness space. To a point where annuity like businesses have been popping up all over the place. Take the stationary bike startup Peloton for example. Their edge is that you can enjoy the cycling experience in the comfort of your own home.

Technology stocks slipped again in New York last night, largely because shares of Apple fell sharply, closing down by 3.96% at $185.86 per share.

Shares in Apple dipped in New York last night, to below $200 per share. The reason was that Lumentum Holdings, which supplies parts for the Face ID feature on the latest Apple iPhones, lowered its sales and profit forecasts, citing an "order cut by a large unnamed customer".

Yesterday after market close, Apple released a set of numbers that can be best described as lukewarm. I say lukewarm because this was Apple's best September quarter ever and the company beat analysts expectations on both revenues and profits. However, the company sold fewer iPhones than analysts expected, 46.89 million as compared to 47.5 million. However this came at a higher average price of $793 as compared to a projected $750.78.