Apple Launches TV+

Talk of an Apple streaming service with paid for content has been doing the rounds for a while now. Even from the company itself. Last night the details became official when Apple TV Plus was launched. They will be spending around $2bn a year creating content with the likes of Oprah Winfrey and Steven Spielberg. Still a far cry from Netflix's $15bn annual spend but it is a start. This will all be accessed through the Apple TV app.



The app will also allow access to other services like HBO and Showtime. They are trying to be an aggregator of content here. Of course to do that you need to convince everyone to jump on board. There was no mention of Netflix. It is more a direct competitor to Amazon Prime which does something similar.

No pricing or availability was announced. Analysts suspect the launch will take place in September. There was also a magazine subscription service announced, the Apple Credit Card as well an Arcade gaming subscription.

We are happy to see Apple targeting it's 1.4bn devices in circulation. Some may work some may fail. There is very little down side. We have seen how they have dominated music. If they succeed with these other ventures they could basket all your content into one big monthly package.