Welcome to the fire

Amazon have launched their new hardware product, called Fire TV. 99 bucks a box, those bucks are greenbacks, not Randelas. And coupled with their (Amazon's) prime offering (at 99 Dollars a month) is set to give you everything that you need. Not need of course. Pressure turns to Apple to update their offering: Amazon 'Fire TV' Raises Ante for Apple, Says Piper.