Tom Cruise wants a pair of these!

Last night we received an announcement from 2 of our recommended stocks listed on the NYSE. Its very exciting actually, Google Glasses have struck up a relationship with Sunglass manufacturer Luxottica. Remember I did a write up on Luxottica, the manufacturer of brands such as Oakley, Ray-Ban and Arnette sunglasses in a piece titled Lifting the shades on eyewear.


Basically you will now be able to buy Ray Ban framed Google Glasses (if you do not know what Google Glasses are, Google it). This adds a certain cool factor to these glasses which lets be honest can look very nerdy. I think it is a great deal for both businesses. Luxottica will get a whole new set of clients and it brings in a technological element to their business exposure (the stock was up over 3% following the announcement). Google will get the much needed cool factor plus access to the millions of existing Luxottica clients through their well established retail networks such as Sunglass Hut.


I guess the most important question to ask is whether these Google glasses will be a success? I see huge potential. Starting on a commercial basis many professions could benefit from such a device. Engineers, Doctors and Architects come to mind immediately.

Then there is an activity element that I find very exciting. It was actually a client of ours who Tweeted this a few months back. It's titled 'Race Yourself' turns Google Glass into Virtual Reality Fitness Motivation. Basically you go for a jog which sets the initial pace. The next day you run the same route but this time you are chased by virtual zombies projected by your Google Glasses at the same pace as your run the previous day. How cool is that! This would fit in well with Luxottica's sports range with frames built for activities (Oakley).


All in all a great deal for both exciting businesses, we continue to add to both.