This is a day or two old, but we need to take a look at the recent Starbucks transaction. They bought a tea company. You could have seen it coming with the company dropping the "coffee" part from their logo. In fact, if you read this Bloomberg piece: Starbucks With Teavana Moves Schultz Beyond Coffee Roots, you can see the diversification path was set out a long time ago. Tea shops? I suppose culturally there are as many people who enjoy tea as they do coffee. Tea is an art form in the East. In Japan, China and Korea there are all specifics with regards to the ins and outs of tea drinking and preparation. If I drink tea, it is normally Rooibos. At University though I drank tea. A lot of tea. Too much tea. Perhaps Starbucks can mesh the two cultures together, Tea seems so ballet whilst coffee seems heavy metal at times. Perhaps somewhere in the middle.