Then Nike unveiled a product called the Nike+ FuelBand which tracks ones activities using Nikefuel scores (a measurement of activity created by Nike). The band can connect wirelessly to your iPhone which will then process all the information of your activities. It sounds quite similar to the Nike+ app which connected to your shoe but probably a little more sophisticated yet easier to use.
Amazingly that Nike+ app has over 5 million users. I really like the theme as an investment. Everyone wants to look better and get healthier. In fact society demands it. Running is a very easy sport to get into because all you need is a pair of shoes and a road. Maybe Nike can make the FuelBand the next essential piece of equipment for running. Exciting initiatives from exciting companies.