Alphabet joins $3 trillion club

Google's recent share price rally has resulted in it joining the very elite $3 trillion club. Nvidia, Microsoft and Apple are the other three esteemed members. You may have noticed that they are all Vestact-recommended stocks and have been for a long time.

We prefer to invest in very large, well-established businesses because they are less risky, have access to the best talent and capital, and have proven business models. Because they are already large does not mean they cannot get larger. A $500 billion market cap business can get to $5 trillion and be a great 10-bagger investment.

You don't need to go scrounging around at the bottom end of the market, for some unloved maker of spices that trades at a 50% discount to the value of its inventory of dried cinnamon, to get great returns. Keep it simple and stick to quality.