Meta leads with users

Having a large user base has proven to be very valuable in this day and age. Companies have found many innovative ways to monetise their users, including advertising and selling add-on services. Using the data to enhance the experience through AI is a relatively new concept, but it is making waves.

The guys from Carbon Finance put together a nice graphic showing the largest social networks by Monthly Active Users (MAUs). This is, of course, constantly changing so it is nice get a fresh take of the numbers.

Meta owns 3 of the top 4, and 4 of the top 10 which is quite incredible. I was surprised to see Telegram and Viber with such big followings. YouTube (owned by Google) has had a recent spike in users and is now considered a social network due to their Shorts feature. I guess that makes sense.

WeChat is owned by Tencent which is partly owned by Naspers/Prosus so many of our clients also have exposure there. In other words, Vestact is heavily exposed to large social networks and we plan on remaining as such.