YouTube v Amazon v Meta

I love a good infographic, especially when it shows where the world's attention is really going. YouTube, for example, has massive 2.5 billion monthly active user base, more than any other digital platform. That's even more impressive when you realise that YouTube isn't even available in China.

However, more users doesn't always translate to more money. YouTube may dominate in eyeballs, but when it comes to global digital ad revenue, Amazon leads the pack, followed by Instagram, ByteDance, TikTok, and even Pinduoduo.

We're happy holders of Amazon, Google (parent company of YouTube), and Meta (parent of Instagram).