Amazon dominates retail

Amazon's dominance in the American retail landscape is unmatched. A YouGov survey shows that 96% of US adults recognise the brand - putting it on par with McDonald's, Pepsi, and Google. Meanwhile, 80% say they'd consider buying from Amazon when shopping.

Amazon also leads the "online" category, with 62% of Americans naming it their top choice. Even Amazon Prime ranks high, showing its ecosystem is deeply embedded in consumer habits.

The financials seem to agree. Amazon posted record revenue last quarter and officially surpassed Walmart as America's top retailer.

Given its unrivalled consumer reach, strong brand loyalty, and ability to outmaneuver dinosaur retail competitors, Amazon remains our top pick in the e-commerce space. In addition to that world class business, investors in Amazon also get the market leading Amazon Web Services operation.