Nike & Foot Locker recovery plan

Foot Locker is expanding Nike's Home Court basketball zones to 100 stores around the world by 2026, a move to repair their strained partnership after Nike shifted focus to its own stores in 2021, and online purchases inside the Nike app.

These zones feature tech for sneaker fit and performance, blending Foot Locker's loyalty programs and store revamps with Nike's renewed wholesale strategy.

Nike, which once made up 75% of Foot Locker's inventory (now under 60%), acknowledged earlier missteps and started reinvesting in retail relationships.

The partnership now includes competitors like Adidas, Puma, and New Balance alongside Nike products. Footlocker CEO Mary Dillon made positive comments about the tie-up.

This is good news for long-suffering Nike shareholders.