I was quite surprised to see in the latest EssilorLuxottica results that the Ray-Ban Meta glasses were their best-selling Ray-Bans around the world. In the EMEA region, which includes Europe, the Middle East and Africa, 60% of all sales from Ray-Ban stores were the Ray-Ban Meta glasses.
These glasses start at $300, whereas the average pair of Ray-Bans cost around $200. To get all those extra smart features for an extra $100 explains why the sales have been so good.
I did some digging on YouTube to see how well they have been received by consumers. This review did a really good job explaining all the pros and cons. I was pleasantly surprised by how advanced they already are, taking into account that they look like a normal pair of glasses. The charging case feature is also very neat (see picture).
Well done Meta, I get the sense that this product is only going to go from strength to strength.