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Apple TV+ and Amazon Prime Video are two under-performers in the streaming wars. Their respective market shares are disappointing given that they both have good brand recognition and each company has spent billions to create the service. It is a reminder of how well Netflix has done.
The two streaming platforms are joining forces. Later this month, Apple TV+ will be available via Prime Video in the US as an add-on subscription for $9.99 per month. Apple will get access to over 200 million subscribers, and Amazon will get a cut of each subscription sold - sounds good for both companies.
If you sign up for TV+ directly through Apple, it would cost you $9.99. It may be tempting for people to transfer their TV+ subscription to Prime, just for the simplicity of having content in one place. I wonder if Prime will be coming to Apple, in a reciprocal deal?
