A recent report revealed that 26% of marketers globally are using YouTube for influencer marketing, with another 25% leveraging it for organic content marketing.
In the US, YouTube influencer marketing spend is projected to hit $2.35 billion in 2024, making it the top platform in this space. Additionally, nearly 46% of marketers expect to use YouTube for influencer campaigns this year.
So, for youngsters trying to make a living as influencers, YouTube is the platform where you should spend most of your time and effort.