Shop while on social media

Amazon is making it easier for its US customers to shop while scrolling social media apps. The e-commerce company announced a partnership with TikTok and Pinterest, where Amazon customers will be able to buy items directly through the respective platforms.

If a user sees something that they like on TikTok, they can tap, and buy it. Simple. There is no need to click through multiple links, to try to find what you are looking for. The linked accounts will allow US users to see real-time pricing, Prime eligibility, delivery estimates, and product details.

For Amazon, the goal is to remove as many barriers as possible to the shopping experience. For TikTok and Pinterest, they will receive a referral fee every time someone clicks through. It is a win-win, and a win for consumers.