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According to Reuters, Facebook is back in favour with young adults. A few years back the social media site had lost its allure with younger people and it was considered uncool to engage on the site.
Reuters reported that more than 40 million US and Canadian adults aged between 18 and 29 now check Facebook daily. This is the highest number in that category over the last 3 years.
Extra features like Reels, Marketplace, Groups and Dating have been very successful in bringing back engagement. As shareholders of Meta, we are happy to see growth among young users, they are big future consumers that advertisers want to engage with as soon as possible.
