Recently revealed court records from the ongoing antitrust lawsuit against Google unveiled some intriguing details. Google's parent company, Alphabet, shelled out a hefty $20 billion to Apple in 2022 to secure its position as the default search engine on iPhones.
According to Bloomberg, Google also pays Apple a significant 36% share of search ad revenue. This relationship, central to the government's monopoly allegations against Google, has drawn attention.
Interestingly, Microsoft also sought to woo Apple away from Google, dangling a tempting offer of 90% of ad revenue to entice a switch to Bing. I personally still won't "Bing it."