Meta Buys Within

Meta, formerly known as Facebook, has acquired virtual reality fitness developer Within. Within is the Los Angeles-based developer of the popular fitness/workout virtual reality app Supernatural, which is famous for its Beat lightsaber-like devices that individuals use, when wearing VR goggles.

Supernatural became popular during the lockdown period as people were looking for alternative ways to stay fit at home. While bankers were cycling on their Peloton bikes and yogis used Mirror, the techies from Silicon Valley were staying active on Supernatural thanks to their Oculus goggles!

The global gym industry is worth around $96.7 billion, with over 184 million gym members. Supernatural/Within just needs to get a few early adopters to popularise this way of staying fit. Meta looks to be on to something.