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WhatsApp Reaches 50m Business Accounts

WhatsApp is a beast. It is definitely the "social network" that I use the most. Some people may question it being a social network but if you think about, all your little groups are mini, private networks in your life that share loads of content, ideas, news and sometimes (mostly) utter garbage.

There are 2 billion other people like you that use WhatsApp on a regular basis. According to the company they also now have 50 million WhatsApp Business app users.

This blog post on the WhatsApp page tells us about New Ways to Reach a Business on Whatsapp. These new features will make it easy for clients to chat with a business and purchase its goods or services through the app.

By scanning a QR code you will open a chat with a business who will send you an automated message to get the conversation going. There will also be an easy catalogue sharing feature to make lives easier for the client and the business.

We have long been wondering how Facebook were going to monetise WhatsApp without being intrusive on the experience. This is a huge step in right direction in my opinion.


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