Starbucks Drops Straws

Over the weekend it was announced that Starbucks will be ditching straws. As an alternative, they will be using "adult sippy cup" lids as seen below.



Straws, because of their small size, are difficult to recycle and often end up in the oceans. The global fight against straws (mostly on social media) is gaining traction.

I saw a few comments on Twitter suggesting that the Starbucks share price was up on the news. Is that feasible? These environmentally friendly P.R stunts are very attractive to consumers, especially younger millennials. They certainly resonate with me personally. I do think it will have a positive impact on the brand and subconsciously that does help sales. As for the share price going up, that is probably more to do with general market trends.