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Nike reported its third quarter numbers last week. They beat expectations on earnings but missed on revenue. The company has always reported outside of the traditional 'earnings season', giving us a teaser of what is to come when the rest of the market starts to report in the middle of April.
According to the most recent quarterly numbers, Nike's direct-to-consumer business made $3.7 billion, up 12% year-on-year, thanks to a 82% rise in online sales. This was all revenue that used to go via third-party retailers like Zappos, Dillard's, Belk, Boscov, Bob's Stores, Fred Meyer, EBLens, VIM, and City Blue, of which Nike no longer does business.
According to a recent survey, Nike remains the top apparel brand amongst teens for the 10th consecutive year. Piper Sandler's "Taking Stock with Teens" found that Nike strengthened its lead by 4% this year. They now have a 27% share of a very competitive market.
Nike had quarterly results out last night after the closing bell, and they were very good. Analysts expected sales for the 3-month period ending on 31 August to be $9.1 billion with earnings per share of 44 cents. Instead, they came in with sales of $10.6 billion and earnings of 95 cents per share.
Today I have a report for you from website Footwear News. Huh, who even knew that such an important source existed!
The most prominent athletic brand, Nike, reported its quarterly numbers for the fourth quarter ending in May. As expected the numbers were hard hit by the pandemic. The Portland, Oregon-based sneaker and athleisure giant reported a larger loss than expected.
Last night Nike released their third quarter numbers. Of course, that was during a completely different era. The PreCorona era. But they did give some updates on recent trends.
Nike has been on a roll lately, cresting $100 a share level and generally exceeding its sales and profit goals. In elite athletic running shoes they are totally dominant at the moment, and have just leapt forward again with the launch of the new Nike Air Zoom Alphafly NEXT%. If you haven't seen them yet, click here. Wow!
On Tuesday Nike announced that they had signed a multi-year deal with UK football club, Liverpool. I don't really follow football, but even I know that Liverpool has been dominating the UK and European leagues for the last two years.
We normally celebrate when two of our recommended stocks collaborate. Unfortunately today I am reporting a breakup between Nike and Amazon. Remember in 2017 Nike started a pilot page on Amazon after years of resistance. Nike was always worried that they would lose control of the retail experience, client data and most importantly, product quality (many counterfeit items get sold online).
Sports apparel company Nike is our third-most widely held stock in US portfolios. In aggregate we hold $16 349 034 worth of Nike shares across 378 client accounts.
After an action-packed weekend of sporting endeavour, it's a good time to revisit a topic close to my heart, investing in companies that manufacture athleisure wear and active gear.
On Tuesday evening Nike released their Q1 results, which were as Goldman Sachs put it, a "high quality beat". The stock closed up 4%, and is at a new all-time high.
Nike has struck an interesting deal with the city of New York, to utilise their official logos on sporting and leisure apparel. This is the kind of innovative thinking that makes me happy to be a Nike shareholder. I love the city of New York, its my favourite place to visit.
How many people followed the Woman's FIFA World Cup? There was some quality football on display with increased viewership as the tournament went on. The power of the Nike marketing machine was on display. Even though Adidas was the official sponsor of the event, people are only talking about Nike.